First launched in November 2021 at AJ Hackett Bungy New Zealand’s (AJHBNZ) Taupō site, EpicShot is now live across ten AJHBNZ activities nationwide. For the first time, its AI-powered platform will capture guests’ experiences on water slides and throughout the scenic thermal pools. This partnership marks a key milestone, expanding EpicShot from adrenaline-packed gravity activities into more relaxed yet equally engaging environments.
Pioneered by AJ Hackett Bungy New Zealand, EpicShot provides tourism operators with an AI-driven solution to harness user-generated content (UGC) through high-quality, shareable digital memories. Using strategically placed iPhones, the platform captures every angle and emotion of guests’ experiences in both photo and video formats. The final product is optimised for social platforms like TikTok and Instagram, with automated production allowing staff to focus more on guest interaction. Offering customisable and high-quality visual storytelling products, EpicShot transforms the exhilaration of adventure experiences into viral media.
Having developed it’s expertise in gravity related experience capture, EpicShot is now applying that knowledge when designing their Experience Capture for swimming pools and water slides. EpicShot will also be launching their new RFID-enabled wristbands for customer recognition feature, allowing Hanmer Springs guests to trigger high-quality photo captures throughout their water park adventure themselves. This fully automated technology ensures that every moment of excitement is captured, underscoring EpicShot’s flexibility and adaptability for various tourism environments.
EpicShot’s expansion into Hanmer Springs exemplifies the innovation of its platform. “We’re thrilled to welcome Hanmer Springs Thermal Pools and Spa as a new partner,” said Dan Waugh, General Manager of EpicShot. “This collaboration showcases our ability to deliver immersive and shareable experiences across diverse tourism settings. Whether it’s on a water slide, racing down a luge, soaring on a zip line, or engaging in gravity-defying activities, EpicShot provides customisable solutions that capture the excitement of each moment, transforming it into instantly shareable content.”
For Hanmer Springs Thermal Pools and Spa, choosing EpicShot was about enhancing the overall guest experience. “After originally exploring EpicShot for our new Flyride activity and visiting AJ Hackett Bungy NZ’s Nevis site to see EpicShot in action, we challenged the team at EpicShot to develop the solution for our new waterslides and for around the pools. ” said Bobby Harpur, Manager of Pools Operations at Hanmer Springs Thermal Pools and Spa. “Our vision is to create enriching and memorable experiences, EpicShot will allow our guests to take a momento of these experiences away with them and we’re excited to see it implemented.”
EpicShot continues to demonstrate that user-generated content is one of the most powerful marketing tools for tourism operators. It’s not just about capturing moments but leveraging customer experiences to drive organic brand growth. For example, at AJHB NZ, over 110 million views were generated through UGC in just one year, showcasing the effectiveness of this approach. By enabling customers to share their authentic experiences in real-time, businesses can cultivate brand advocacy and increase visibility without incurring additional costs. EpicShot transforms customer experiences into key marketing assets, fostering deeper engagement and brand loyalty.
For more information, please contact
EpicShot General Manager Dan Wagh
P: 027 124 5951
Hanmer Springs Thermal Pools and Spa Operations Manager Bobby Harpur
P: 022 128 4698
About EpicShot
Conceptualised by the pioneering team at AJ Hackett Bungy New Zealand, EpicShot delivers an AI-powered solution for tourism operators looking to leverage the power of user-generated content (UGC) through high-quality, highly sharable digital memories. EpicShot is a cutting-edge digital platform capturing shareable video and photo content powered by iPhone and AI.
The system utilises a series of iPhone devices strategically placed to capture every angle and every emotion of a customer’s experience. Whether it’s still shots, video or zoom capability, the final product is primed for platforms like TikTok and Instagram. In the backend, the smart technology automates final production without the need for staff getting stuck behind the computer screen. Offering customisable and high-quality visual storytelling products, EpicShot is a smart solution for the tourism sector that turns the emotion and exhilaration of adventure experiences into viral visual media.