The power of user-generated content is one of the best tools that tourism operators can leverage within their marketing and content strategy. If you’re looking to promote your tourism business without the cost of paid advertisements, user- generated content is the way of the future.
Why is User-Generated Content Important?
In today’s digital age, user-generated content (UGC) and social proof play a crucial role in marketing success, and Epic provides you with the tools to harness their potential effectively.
User-generated content has become a driving force in the business world, especially in industries centred around adventure and experiences. From organic social media posts to paid promotional content, user-generated content can create a ripple effect, generating word-of-mouth from authentic advocates and attracting new customers.
Hiring a quality photographer or videographer can be a gamble, expensive, and a big commitment for a business. Especially after experiencing the effects of Covid-19, the tourism industry understands the need for innovative solutions. That’s why our team revolutionised how photo and video content was captured with Epic’s Digital Experience Platform and created Epic to help others.
How Epic Was Created
Epic is a cutting-edge digital experience platform designed specifically for tourism businesses. This platform transforms how you capture, share, and monetise your customers’ experiences, enabling you to take your business to new heights of success. Since its development, Epic has gone live at two AJ Hackett Bungy New Zealand sites with the aim to be implemented across all six of their sites in the future. AJ Hackett Bungy New Zealand is a leading tourism operator and the oldest bungy jump operator in Aotearoa.
Leveraging advanced prosumer technology and artificial intelligence, Epic effortlessly captures and edits content for your customers. This seamless process allows them to instantly view, purchase, and download their photos and videos, empowering them to share their experiences online shortly after their adventure. By enabling customers to become advocates, Epic transforms their stoke-fuelled moments into powerful marketing assets. Whether it’s a breathtaking bungy jump, an exhilarating skydive, or an awe-inspiring scenic tour, Epic ensures that every moment is captured with precision and creativity.
“Epic was developed to address the rapid evolution of technology and the cost pressures associated with traditional photo and video systems,” explains Dan Waugh, General Manager of Epic and AJ Hackett Bungy New Zealand CIO. “We recognised an opportunity to create a tailored photo and video system for tourism operators, allowing them to leverage customer-generated content to enhance their marketing efforts and drive revenue. Advancements in AI and automation have simplified and automated tasks that previously required staff, reducing costs when integrating Epic into businesses and freeing up staff to focus on enhancing the customer experience.
Epic’s digital experience platform offers adventure tourism operators an innovative and comprehensive solution for photo and video management. With automated capture and advanced triggering capabilities, Epic consistently delivers the perfect shot, creating unforgettable experiences for your customers.
The customisable system allows you to develop unique photo and video compositions that highlight the distinctive selling points and characteristics of your experiences. Epic empowers a diverse range of tourism businesses to showcase their offerings in visually stunning and captivating ways.
How Epic Revolutionises Your Strategy
By facilitating seamless creation and sharing of photo and video content, Epic empowers your customers to share their experiences with friends and followers, amplifying your marketing efforts and driving revenue. Furthermore, the platform presents opportunities for ancillary business revenue, allowing you to generate income from photo and video sales without the need to hire a dedicated photographer. With Epic, you have a complete ecosystem that maximises the value of your customers’ experiences.
Seamlessly integrating Epic with industry-leading POS systems means that businesses can effortlessly transition to Epic while processing payments within their own current tech stack.
“We’re thrilled to implement Epic into our own business and leverage this cutting-edge platform to enhance our customer experience and strengthen our online presence,” shares Mike Voyce, Sales and Marketing Manager at AJ Hackett Bungy New Zealand.
With Epic, you can achieve the same for your tourism business. Whether you operate a bungy jumping company, a wildlife tour, or a zip ride, Epic can revolutionise how you capture and share your customers’ adventures.
Discover the advanced features of Epic and explore success stories from businesses that have already harnessed its power. Dive into the range of customisable options available and gain valuable insights into how Epic can specifically benefit your tourism operation.
Let Epic take you on an extraordinary journey where your customers become your most valuable online advocates. With Epic, every moment becomes an epic shot.